Alice Harris Books
- Integrated Marketing
- Website Design & Development
- Brand Identity
A website makeover for style innovator and author of iconic photo compilation books Alice Harris depends on resourceful methods for generating the visual assets needed.
The Challenge
The unusual challenge for this website overhaul project was developing usable content. Thumbnail-size images available from the existing website were too small and low resolution to reuse and the source material for the printed books was unavailable. In order to have visual content to work with and showcase, we needed to recreate the assets from scratch for all of the covers, interior book pages, and featured photography with sufficient resolution for high-quality screen display at large sizes.
The Solution
Workaround solutions were found through high-resolution scanning some of the older printed books and reformatting print-quality pdfs of the more recent books to produce the basic content. We then used digital retouching, e.g., to stitch together spreads from the scans and remove moiré patterns from the printed dot screens, to reconstruct the entire image library from scratch.
