In 1995, our creative director designed a signature logo, identity system, and direct mail program for Barbara Vaughn’s portrait photography business. When Vaughn’s work shifted to fine art photography, we developed a website to reposition her identity and reflect a portfolio that was a striking departure in color, abstraction, and scale. Our email marketing campaigns linked press features and industry showcases to the website to build awareness and buzz. As with all FUSELOFT projects, the website integrates responsive design to automatically adjust the display to the device for an optimal viewing experience. On the backend, an integrated WordPress dashboard allows for independent content updates. Additional customizations, such as a graphical interface to change the portfolio order, enable our clients to have greater control of the content without any coding skills.