Multidisciplinary artist Anna Ruth Henriques creates fine jewelry with a personal touch. Carved and finished by hand using traditional methods with a contemporary aesthetic, she creates highly wearable standout pieces. Our brand update is clean and elegant, sophisticated yet personal, to cater to a high-end market. On the website, an inviting palette of pure white, dusty pinks, rose-gold and gold tones subtly offset the brilliant gemstones. We layered close-up photography with soft textures to enrich the parallax interface and draw attention to the calls to action. An integrated e-commerce functionality streamlines international billing, shipping, and one-of-a-kind inventory located in hotel and jewelry stores around the world.