Anna Ruth Henriques
- Website Design & Development
- Brand Identity
Multitalented artist Anna Ruth Henriques approached us to update the brand identity and e-commerce website for her successful business. Creating fine jewelry with a very personal touch, Anna hand carves and hand finishes her work to imbue each piece with a unique aura that empowers the wearer. Incorporating natural gemstones, she overlays traditional methods with a contemporary aesthetic to create standout pieces that are simultaneously highly wearable.
The brand identity needed a facelift to reflect the elegant and sophisticated look and feel of a more mature ARH product line and high-end market. The website also needed to accommodate a more complex business with international e-commerce and shipping and one-of-a-kind inventory in hotel and jewelry shops around the world.
The new look and feel is warmer and lighter, open and elegant, sophisticated yet personal. A palette of pure white, dusty pinks, rose-gold and gold tones was selected to offset and complement the brilliant gemstones set in gold. Striking close-up photography layered with soft color enrich the parallax interface and draw attention to the calls to action.