Benjamin Moore Color Pulse®

  • Integrated Marketing
  • Brand Identity
  • Brand Strategy
Screenshot of Benjamin Moore Color Pulse®, designed by FuseLoft

The annual color trend forecast Color Pulse® for Benjamin Moore was a high-concept marketing vehicle designed to reposition the premium brand known for historical and classic paint colors for a trend-forward market. For eight successive years, each multilingual edition communicated an overarching trend and supporting themes with sourced imagery and Benjamin Moore-specified paint colors. Our creative director visualized the trends identified by the client’s director of color and design with an innate understanding of the underlying concepts and a keen eye for interpretation. The publication received numerous Sappi awards and international recognition among architects and designers across industries.

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