Joe Scanlan is an artist whose work takes multiple forms, from sculpture and design to publications and devised theatre, much of it embedded with a willful subterfuge. For his website, we developed a comprehensive structure to organize a trove of content that includes current and past projects, exhibitions, published writing, editions, and publications, along with international e-commerce capabilities across multiple store categories. The project scope encompassed SEO strategy and infrastructure to effectively influence search engine results. An understated design allows the content and the client’s sensibilities, as notably shown in the evolving homepage icons, to shine.